Stop Guessing. Start Validating.
You have an idea and assumptions about your customers. The Customer Validation Track helps you turn those assumptions
into evidence, in three hands-on sessions with real customer conversations.
Good to know: the sign-up form asks for a short value proposition as a PDF, so it helps to have it ready before you start.
What you’ll learn:
• Identify and prioritise the assumptions behind your idea.
• Turn your most important assumptions into hypotheses you can test.
• Create an interview guide that uncovers real behaviour instead of opinions.
• Practise customer interviews and learn how to ask better follow-up questions.
• Identify the right people to interview and learn how to reach them.
• Analyse your findings and determine what they mean for your idea.
Who it’s for:
• Innovators who already have an idea, concept or proposition they want to validate.
• Participants who want to understand their potential customers, users or stakeholders.
• Entrepreneurs who want to make decisions based on evidence rather than assumptions.
• People willing to go out and actually talk to their target audience between sessions.
Upcoming dates:
• Fri 13 Nov, 09:00–12:00
• Fri 20 Nov, 09:00–12:00
• Fri 11 Dec, 10:00–12:00
Already completed the Discovery Track? The Customer Validation Track is a natural next step to put your assumptions to the test.